BUY NOW, THINK LATER

People say impulsiveness is the enemy of deep thinking, then why do people opt for such ways in formulating their decisions? Why do their emotions win over rational thinking in some cases? Is it the carefree attitude or the seller is thinking a step ahead? What are these brands actually doing to make people buy their products at first glance?

Another mystery Found! Well, detective Bhumi Singhal is here at your service. Let’s see where this one is going to take us…

The act of making such unplanned, emotion oriented and irrational purchases is termed as Impulse Buying. You must be wondering that people nowadays are very much aware of the products they are using but let me tell you that these impulse buying makes up somewhere between 40% and 80% sales. Major driving forces include mood, store visual design, service, promotion, and gender. These 5 factors are solely affecting impulse buying by 72.6%, while all the other factors like culture, sensory appeals, demographics etc affects on the rest of the 27.4%.

A great product isn’t always the one primary factor to maximize the sales. Some clever tactics are employed to entice shoppers into making an immediate purchase. From strategically placed products at eye level to irresistible discounts and persuasive advertising, every aspect of the retail environment is meticulously crafted to capture the buyer’s attention and trigger that impulse to buy. Marketers can create a sense of urgency and motivate consumers to make a purchase by evoking strong emotions such as desire, happiness, or excitement or may put their mind in a position of fear and regret for not making that purchase. Retailers are masters of persuasion and well aware of the consumer behavior.

Here are 3 impulse buying traps which marketers can use to their advantage:-

1] Confusing WANTS and NEEDS:- Make the buyer believe that this purchase is absolutely necessary for them and will help them to make their living standards higher. Advertise the product to be depicted as a ‘need’ than a ‘want’.

2] Quick Returns:- Here, the trick lies in showcasing the product providing an amazing result in a minimal course of time. The effective, long-lasting yet instant results given by your product would make the buyer to try its hand at least once. After all, who wants to take a longer route knowing a shortcut even when they are well aware that shortcuts don’t work in practical scenarios.

3] FOMO:- Make the buyer believe that not taking the product right away will result in negative feelings like fear of losing a fair deal or regret on missing that huge offer.

Mix and match what suits your brand the best and see the skyrocketed sales graph soon!

The best example of a company that uses impulse buying to boost their sales is Amazon . The countdown clock which indicates the amount of time left for the sale triggers a sense of urgency in the minds of the buyers and fear of losing a fair deal encouraging impulse buying.

And here we come to the bottom of the mystery box and your detective Bhumi Singhal signing off for now but we will meet again soon!