DECODING BRAND LOYALTY

“Hey Bhumi check this product out it looks so amazing! But you know what, I won’t buy this from here. I’ll look this up on xyz.com and will buy from there only.” Sounds familiar right? I am sure you must have heard it but have you ever wondered why. What would be the probable root cause of such dependence or trust on a particular brand? Well worry not! Today we will crack the code to the psychology of brand loyalty. Decoding that why does some brands continues to gain the top spot even after having multiple good competitors in the market. And why do these customers don’t want to opt for any other brand for that particular commodity.

The story behind these repeat purchases is deeply rooted in the mind and heart of the consumers which transforms them into some brand ambassadors. They are the ones that promote those brands unknowingly through various ways like word of mouth. Hence, making brand loyal customers is nothing but free marketing!

Every consumer compares various product or services on the basis of three parameters which includes price, quality and quantity. These brand loyal customers have a perception of obtaining best quality and quantity provided irrespective of the cost of the commodity pre-assuming the price to be worth it!

But how do you make your brand picture so trustworthy in the mind of the buyers.

Well, here at Insights Unboxed, you are going to get some quick learnings on how to make your brand unforgettable and irresistible for the buyers out there.

Firstly know the roots to your brand and play with it while making an image in the minds of the consumer. Be assured of what is the purpose of your brand, what is the need it is fulfilling and why should the customer believe in you.

Build a strong brand personality including sincerity, competence, sophistication, rigidness and fill this picture with colors using a hint of excitement in knowing your brand.

Next, build a good and clear emotional connection just like how you want it from your partner because this is what will act as a bridge for the mutual understanding crucial for future trust building. And don’t forget to take good care of them so that they don’t leave you in future unlike your school friends.

Pro Tip:- Never compromise on the quality no matter what the financial dynamics of your organization are. The fandom created could never exist without providing that premium quality. No doubt that brands like Apple, Starbucks and Nike gain the top spots in their respective fields of expertise when it comes to brand loyalty.

The consumer might forget some technicalities regarding your brand but won’t forget the feelings associated with the brand just like the guy you met in the club last night!

Gripping your customer emotionally will give you upper hands from your competitors hence don’t forget to always be customer centric and relatable. It’s the tangible experience that creates the legacy!

Work hard and never lose hope is the mantra on which we all should work upon. On that note, I would like to come to the end of today’s discussion but don’t forget to come next week for some more insights!