Navigating the World of CONSUMER BEHAVIOR

Namaste, Readers! Welcome aboard as we take our step into the mesmerizing world of consumer behavior. I'm Bhumi Singhal, your trusty navigator, and together on my blog, we'll embark on an adventure to unravel the mysteries behind why we buy and what we buy. 

I have been talking about the factors affecting consumer behavior constantly on my blogs but do we actually know what consumer behavior really stands for and no it's not merely the activities that a consumer performs. Worry not! This is just the beginning for something really astonishing waiting ahead.

You are exposed to various products everyday in your life and obviously you don't end up buying them all. But why do you choose that particular snack, that specific gadget, or that trendy outfit? Ah, the intriguing puzzle of consumer behavior!

It's like exploring new streets, filled with twists, turns, and hidden gems worth watching. From the psychology behind our desires to the influence of our people on social media, every purchase decision is an adventure waiting to unfold. 

This journey is adventurous yet important as it helps in fabricating effective marketing strategies, comprehending consumer needs so that we could pin point what will help us to enhance the consumer's experience and also helping in building strong brand relations in order to gain their trust. A lot of decisions by majority of the companies are based on this data collected and why not, The consumer is the king and we are at their service!

The major streets to be wandered today in the world of consumer behavior includes:-

1] Complex Buying Behavior:- When the consumer isn't really sure about what should be his\her next purchase, they are highly involved in the purchase decision and conduct extensive research before buying the goods or services, gather information, and evaluate alternatives. This usually happens when the consumer is trying to make a new sort of purchase and isn't already familiar with the market space. 

2] Dissonance-Reducing Buying Behavior:- Here, consumer involvement is very high with limited decision making due to lack of alternatives and limited time frame. These decisions are usually quick and a lot riskier.

3] Habitual Buying Behavior:- Consumers make purchases with minimal decision-making and marketing efforts or information search. It is based on prior experience or trust in a particular brand. It includes products for their daily routine, they do not put a lot of thought. They either buy their favorite brand or the one that they use regularly.

4] Variety-Seeking Buying Behavior:- Customers are not deeply involved in the purchase decisions but seek variety or uniqueness in their purchases. The cost of switching products is low, and hence consumers might want to try out new products just out of curiosity or boredom and not due to the dissatisfaction by the prior product. Brand switching occurs often and without intention.

And here we end our today's journey. In case you want to roam around once again, I would love to share a roadmap for you in order to have an upper hand. Afterall you are an active reader of Bhumi Singhal Blogs!
Great marketing and brand relations will help your company to gain their trust at a faster pace. Conducting fair and sustainable practices will help the consumer to pick one out of the alternatives which could be on your side with good PR! It is important to create an advertising message in a way that influences the buyer’s beliefs and attitudes. Marketing campaigns should focus on building repeat purchases and referrals by offering discounts and incentives. Marketers should attract consumers using visual symbols and imagery in their advertising. Consumers can easily remember visual advertisements and can associate with a brand.
No worries about losing your track anymore!
Unravel the potential of consumer behavior insights to boost your sales, explore untapped markets, and cultivate enduring connections with your valued customers.
Hope to meet you soon with another exciting journey, until then keep exploring and learning and don't forget to subscribe!