BUY NOW, THINK LATER
People say impulsiveness is the enemy of deep thinking, then why do people opt for such ways in formulating their decisions? Why do their emotions win over rational thinking in some cases? Is it the carefree attitude or the seller is thinking a step ahead? What are these brands actually doing to make people buy their products at first glance? Another mystery Found! Well, detective Bhumi Singhal is here at your service. Let’s see where this one is going to take us… The act of making such unplanned, emotion oriented and irrational purchases is termed as Impulse Buying . You must be wondering that people nowadays are very much aware of the products they are using but let me tell you that these impulse buying makes up somewhere between 40% and 80% sales. Major driving forces include mood, store visual design, service, promotion, and gender. These 5 factors are solely affecting impulse buying by 72.6%, while all the other factors like culture, sensory appeals, demographics etc affects on t
